BMW Individual Pure Metal Silver is the most expensive paint from BMW. The color was first shown on the BMW M5 Facelift. It looks fantastic, has a chrome-like surface and extraordinary sparkle.
In this clip you can see the intensive craftsmanship it takes to produce a “Pure Metal Silver vehicle”.
In the U.S., customers can choose a color from the BMW Person Magazine at $1950 from those offered for a particular design. Additionally, clients can select any other Individual color for $5000, but that goes through approval by BMW.